Scoring points : how Tesco continues to win customer loyalty

Author(s)

• Humby, Clive
• Hunt, Terry L.
• Phillips, Tim

Bibliographic Information

Scoring points : how Tesco continues to win customer loyalty

Clive Humby, Terry Hunt and Tim Phillips

Kogan Page, c2007

2nd ed

• : hbk

Note

Rev. ed. of: Scoring points / Clive Humby and Terry Hunt, with Tim Phillips. 2004

Includes index

Details

• NCID: BB04847750
• ISBN:
  • 9780749447526
• LCCN: 2006018807
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; Philadelphia
• Pages/Volumes: x, 294 p., [8] p. of plates
• Size: 24 cm
• Classification:
  • NDC9 : 673.3
  • LCC : HF5415.525
  • DC22 : 658.8/12
• Subject Headings:
  • LCSH : Customer loyalty programs -- Case studies
  • LCSH : Tesco (Firm) -- History -- 20th century