Scoring points : how Tesco continues to win customer loyalty

著者

• Humby, Clive
• Hunt, Terry L.
• Phillips, Tim

書誌事項

Scoring points : how Tesco continues to win customer loyalty

Clive Humby, Terry Hunt and Tim Phillips

Kogan Page, c2007

2nd ed

• : hbk

注記

Rev. ed. of: Scoring points / Clive Humby and Terry Hunt, with Tim Phillips. 2004

Includes index

詳細情報

• NII書誌ID(NCID): BB04847750
• ISBN:
  • 9780749447526
• LCCN: 2006018807
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; Philadelphia
• ページ数/冊数: x, 294 p., [8] p. of plates
• 大きさ: 24 cm
• 分類:
  • NDC9 : 673.3
  • LCC : HF5415.525
  • DC22 : 658.8/12
• 件名:
  • LCSH : Customer loyalty programs -- Case studies
  • LCSH : Tesco (Firm) -- History -- 20th century