Creating & delivering your value proposition : managing customer experience for profit
著者
書誌事項
Creating & delivering your value proposition : managing customer experience for profit
Kogan Page, c2009
- タイトル別名
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Creating and delivering your value proposition
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
目次
- Chapter - 00: Introduction
- Chapter - 01: What do you really think about customers?
- Chapter - 02: What is a value proposition?
- Chapter - 03: The value-focused approach
- Chapter - 04: Creating your value proposition
- Chapter - 05: Value Proposition Builder: Market
- Chapter - 06: Value Proposition Builder: The value experience
- Chapter - 07: Value Proposition Builder: Offerings
- Chapter - 08: Value Proposition Builder: Benefits
- Chapter - 09: Value Proposition Builder: Alternatives and differentiation
- Chapter - 10: Value Proposition Builder: Proof
- Chapter - 11: Value proposition template and value proposition statement
- Chapter - 12: Message development
- Chapter - 13: Implementation
- Chapter - 14: Starting and sustaining
- Chapter - 15: The value-focused enterprise
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