The media industries and their markets : quantitative analyses
著者
書誌事項
The media industries and their markets : quantitative analyses
（Applied Econometrics Association series）
Palgrave Macmillan, 2010
- : hardback
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.
目次
- Introduction to Quantitative Studies of Media Markets
- P.Y Badillo & J.B.Lesourd Impediments to a Global Information Society
- R.G.Picard Hybrid Business Models in Web 2.0 New Ventures
- C.Garonne & F.Weygand Management of Hybrid Broadcasting Model: Seeking for Public and Commercial Interests
- S.Z.Fiser The Dynamics of Media Business Models: Innovation, Versioning and Blended Media
- P.Y.Badillo & D.Bourgeois The Dynamics of Media Concentration: the American Experience
- E.M.Noam Measuring Media Concentration
- P.Iosifidis Concentration in the Media Industry: Drivers and Quantitative Analysis. The Case of the French Press Industry
- J.B.Lesourd & P.Y.Badillo The Effects of Competition in the Profitability of European Television Channels
- J.P.Artero , C.Etayo , M.Herrero, M.Medina & A.Sanchez-Tabernero Preference for Flat-Rate Media Access Fees: A Behavioral Economics Interpretation
- H.Mitomo & T.Otsuka Explaining Prices Paid for Television Ad Time: The Purchasing Profile Model
- W.W.Fu, H.Li & S.Wildman Advertising Media Strategies in the Film Industry
- C.Elliott & R.Simmons Demand for Movies in Europe and the Effects of Multiplex Diffusion: A Panel Approach
- O.Dessy & M.Gambaro Quantitative Studies on Media Markets: Concluding Comments
- O.Guvenen
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