Mission-based marketing : positioning your not-for-profit in an increasingly competitive world

Author(s)

• Brinckerhoff, Peter C.

Bibliographic Information

Mission-based marketing : positioning your not-for-profit in an increasingly competitive world

Peter C. Brinckerhoff

John Wiley & Sons, c2010

3rd ed

Note

Includes bibliographical references and index

Details

• NCID: BB04870344
• ISBN:
  • 9780470602188
• LCCN: 2010013514
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xiii, 242 p.
• Size: 24 cm.
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Nonprofit organizations -- Marketing