Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor

Author(s)

• McLeish, Barry

Bibliographic Information

Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor

Barry McLeish

Wiley, c2011

2nd ed

• : hardback

Note

Includes bibliographical references and index

Details

• NCID: BB04871289
• ISBN:
  • 9780470529812
• LCCN: 2010024727
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxxii, 256 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8/02
• Subject Headings:
  • LCSH : Nonprofit organizations -- Marketing