Up close & personal? : customer relationship marketing @ work

Author(s)

• Gamble, Paul R.
• Chartered Institute of Marketing

Bibliographic Information

Up close & personal? : customer relationship marketing @ work

Paul R. Gamble ... [et al.]

Kogan Page, c2006

3rd ed

Other Title

Up close and personal

Note

First published in Great Britain in 1999

"The Chartered Institute of Marketing."

Includes bibliographical references (p. [415]-422) and index

Details

• NCID: BB04872146
• ISBN:
  • 0749446919
• LCCN: 2006001621
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; Philadelphia
• Pages/Volumes: xii, 428 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.55
  • DC22 : 658.8/12
• Subject Headings:
  • LCSH : Relationship marketing
  • LCSH : Customer relations