Up close & personal? : customer relationship marketing @ work

著者

• Gamble, Paul R.
• Chartered Institute of Marketing

書誌事項

Up close & personal? : customer relationship marketing @ work

Paul R. Gamble ... [et al.]

Kogan Page, c2006

3rd ed

タイトル別名

Up close and personal

注記

First published in Great Britain in 1999

"The Chartered Institute of Marketing."

Includes bibliographical references (p. [415]-422) and index

詳細情報

• NII書誌ID(NCID): BB04872146
• ISBN:
  • 0749446919
• LCCN: 2006001621
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; Philadelphia
• ページ数/冊数: xii, 428 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.55
  • DC22 : 658.8/12
• 件名:
  • LCSH : Relationship marketing
  • LCSH : Customer relations