An experimental investigation of the effects of brand image, race and sex upon perceived tasted-product quality, and an exploratory inquiry into the influence of selected market segmentation variables on brand image effect

著者

    • Pressley, Milton M.

書誌事項

An experimental investigation of the effects of brand image, race and sex upon perceived tasted-product quality, and an exploratory inquiry into the influence of selected market segmentation variables on brand image effect

Pressley, Milton M.

Xerox University Microfilms, 1975

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注記

Thesis (D.B.A.)--Florida State University, 1975

"Dissertations on business management of main universities in America"--Container

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