Marketing

Author(s)

• Lamb, Charles W.
• Hair, Joseph F.
• McDaniel, Carl D.

Bibliographic Information

Marketing

Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel

South-Western Cengage Learning, c2011

11e, Student ed

Note

Includes indexes

Details

• NCID: BB04940847
• ISBN:
  • 9781439039427
• LCCN: 2009929161
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxv, 777 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management