Personal selling : building customer relationships and partnerships

Bibliographic Information

Personal selling : building customer relationships and partnerships

Rolph E. Anderson, Alan J. Dubinsky, Rajiv Mehta

Houghton Mifflin, c2007

2nd ed., Student ed

Other Title

Personal selling : achieving customer satisfaction and loyalty

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Note

Previous ed. published as: Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky

Includes indexes

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