Marketing strategy

著者

• Ferrell, O. C.
• Hartline, Michael D.

書誌事項

Marketing strategy

O.C. Ferrell, Michael D. Hartline

South-Western Cengage Learning, c2011

5th ed

注記

Includes indexes

内容説明・目次

内容説明

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB04964324
• ISBN:
  • 9780538467384
• LCCN: 2009943533
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, Ohio
• ページ数/冊数: xxiii, 743 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5415.13
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies