Marketing financial services

Author(s)

• Farquhar, Jillian
• Meidan, Arthur

Bibliographic Information

Marketing financial services

Jillian Dawes Farquhar & Arthur Meidan

Palgrave Macmillan, 2010

2nd ed

• : [pbk.]

Note

Previous ed.: Basingstoke : Macmillan Business, 1996

Includes bibliographical references and index

Details

• NCID: BB04964801
• ISBN:
  • 9780230201187
• LCCN: 2010283022
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xx, 404 p.
• Size: 25 cm
• Classification:
  • LCC : HF6161.F46
• Subject Headings:
  • LCSH : Financial services industry -- Marketing
  • FREE : Marketing gtt
  • FREE : Financiële instellingen gtt