Brand relevance : making competitors irrelevant

Author(s)

• Aaker, David A.

Bibliographic Information

Brand relevance : making competitors irrelevant

David A. Aaker

（The Jossey-Bass business & management series）

Jossey-Bass, c2011

1st ed

Note

Includes bibliographical references and index

Details

• NCID: BB04978045
• ISBN:
  • 9780470613580
• LCCN: 2010036007
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: San Francisco, CA
• Pages/Volumes: xvi, 381 p.
• Size: 24 cm
• Classification:
  • LCC : HD69.B7
  • DC22 : 658.8/27
• Subject Headings:
  • LCSH : Brand name products
  • LCSH : Branding (Marketing)
  • LCSH : Technological innovations
• Parent Bibliography ID:
  • BA28227152