Contemporary visual merchandising and environmental design
著者
書誌事項
Contemporary visual merchandising and environmental design
Pearson Prentice Hall, c2007
4th ed
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
内容説明・目次
内容説明
For courses in Visual Merchandising or Display.
Contemporary Visual Merchandising and Environmental Design, 4th Edition examines every aspect of visual merchandising-from point-of-purchase display to signage-and has become the trusted resource for students and professionals. Rich with photographs and illustrations, the text discusses the fundamentals of good design, how to take a project from concept to completion, and unique strategies for transforming mundane stores into shops full of charm, distinction and visual excitement. This edition features two new chapters, the latest trends in visual merchandising, examples from retailers of every size and a DVD in every student copy.
Pearson Education is proud to bring world-renowned Dorling Kindersley (DK) products to your classroom. Instantly recognized by their fascinating, full-color photographs and illustrations on every page, DK titles will add meaning to expository text and make learning accessible and, fun. Other DK hallmarks include cross-section views, 3D models, and text to visual call-outs to help readers comprehend and enjoy the wealth of information each book provides. With Pearson, you can see DK in a whole new way! For a complete listing of titles, please visit: http://us.dk.com/pearson
目次
Table of Contents
1. The Visual Merchandising Concept in a Contemporary Environment
2. Planning and Developing Visual Presentations
3. Facilities Design: Exteriors, Interiors, and Fixturing
4. Mannequins and Other Human Forms
5. Materials, Props, and Tools of the Trade
6. Principles of Design
7. Color: Fundamental Concepts and Applications
8. Lighting: Dramatizing the Selling Floor and Display Areas
9. Themes and Setting for Windows and Interiors
10. Energizing the Specialty Boutique
11. Signage: The Tool That Tells A Story
12. Graphics in the Retail Environment
13. Point-of-Purchase Display
14. Display Windows as Setting for "Consumer Theater"
15. Execution of a Visual Display
16. Crating the Overall Concept: From Conception to Completion
17. Promotion's Other Components: Advertising, Special Events, and Publicity
「Nielsen BookData」 より
