Essentials of business research methods
著者
書誌事項
Essentials of business research methods
M.E. Sharpe, c2011
2nd ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
目次
- Filled with fascinating glimpses behind today's financial headlines, Underwriting the Internet is a fast-paced story of one of the most exciting industrial developments that has ever occurred. This comprehensive treatment of the technical advances, financial engineering, and entrepreneurial genius behind the Internet revolution includes actual corporate case studies, stock market analyses, and synopses of regulatory investigations. While focusing on the Internet's commercial development, the author describes the little understood technical and financial areas of the Internet revolution. He shows how the industry set off an investment frenzy built on biased financial research, executive malfeasance, and lax oversight by corporate directors and government agencies that ultimately destroyed the majority of dot-com startups as well as countless investment portfolios across America. Hiraoka analyzes specific events and corporate alliances that contributed to the Internet's development, and compares the startup companies that began operating with questionable business plans that inevitably failed. He covers the anti-trust case against Microsoft
- the successes of eBay, Amazon, Yahoo, and Google
- road-kills along the information highway such as the forgotten eToys
- as well as the Enron implosion and other corporate scandals. After tracing this amazing story he concludes that the illegal practices and the ensuing USD7 trillion loss in equity markets slowed the Internet revolution but could not snuff it out, and with worldwide economic recovery e-business surges onward.
「Nielsen BookData」 より
