The discourse of commercialization : a multi-perspectived analysis
著者
書誌事項
The discourse of commercialization : a multi-perspectived analysis
（Palgrave studies in professional and organizational discourse）
Palgrave Macmillan, 2010
- : hardback
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注記
Includes bibliographical references (p. 202-213) and index
内容説明・目次
内容説明
An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.
目次
List of Figures and Tables Acknowledgements Introduction Why A Multi-Perspectived Approach to Discourse? Framing the Discourse of Commercialization Professional Practice as a Site of Struggle Constructing Communities of Consumption The Role of Macro Actors in Professional Practice Understanding Practice and Informing Change Appendix 1: Diary Coding System Appendix 2: Brochure Coding System References Index
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