Global product : strategy, product lifecycle management and the billion customer question
著者
書誌事項
Global product : strategy, product lifecycle management and the billion customer question
（Decision engineering）
Springer, c2007
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注記
Includes bibliographical references (p. [209]) and index
内容説明・目次
内容説明
Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. "Global Product" provides examples from many companies, draws conclusions about best practices, and shows how to manage the innovation, development and support of Global Products. The author is the President of John Stark Associates, a leading service provider in the Product Lifecycle Management (PLM) market, and has published numerous articles and books in the field.
目次
Global Product: Opportunities and Challenges The Environment of Global Products: Change and Complexity Problems: Causes and Action Global Products: At the Coalface Lessons Learned and Best Practices To a Structured Framework PLM Enabling Global Products Local Performance Improvements The Way Forward to PLM Current Status
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