Principles and practice of marketing

Author(s)

Bibliographic Information

Principles and practice of marketing

Jim Blythe

South-Western Cengage Learning, c2009

2nd ed

Available at  / 2 libraries

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Note

Previous ed.: London : Thomson, 2006

Includes bibliographical references and index

Description and Table of Contents

Description

The latest book from Cengage Learning on Principles and Practice of Marketing

by "Nielsen BookData"

Details

  • NCID
    BB0511453X
  • ISBN
    • 9781408011478
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Andover
  • Pages/Volumes
    xxi, 744 p.
  • Size
    28 cm
  • Classification
  • Subject Headings
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