Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism
著者
書誌事項
Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism
Palgrave Macmillan, 2010
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注記
Includes index
内容説明・目次
内容説明
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.
目次
All you Need is C(L)Ash ABCs of COMMODITIZATION The Tide of Commoditization New Markets, New Behaviors: A Global Shift Defining Prerequesites (and Ideals) Prior to Action The Value-For-Money Business Perspective Re-Reinventing Business Models Reversing the Tide of Commoditization Constructively A New Integrated Set Of Business Logics Approaches to CVC: The Disruption Spectrum Conclusion
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