The reality of global brands : cases and strategies for the successful management of international brands

Author(s)

• Hankinson, Graham
• Cowking, Philippa

Bibliographic Information

The reality of global brands : cases and strategies for the successful management of international brands

Graham Hankinson and Philippa Cowking

（McGraw-Hill marketing for professionals）

McGraw-Hill, c1996

Note

"Published in association with the Marketing Society"--Cover

Includes bibliographical references and index

Details

• NCID: BB05167547
• ISBN:
  • 0077090020
• LCCN: 96017188
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; Tokyo
• Pages/Volumes: xvi, 258 p., [2] leaves of plates
• Size: 23 cm
• Classification:
  • LCC : HD69.B7
  • DC20 : 658.8/343
• Subject Headings:
  • LCSH : Brand name products -- Management
  • LCSH : Brand name products -- Management -- Case studies
  • LCSH : Export marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA1838240X