Strategic hospitality leadership : the Asian initiative
著者
書誌事項
Strategic hospitality leadership : the Asian initiative
John Wiley & Sons (Asia), 2010
大学図書館所蔵 全5件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
内容説明・目次
内容説明
Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia.
Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.
目次
Foreword. Preface. About the Contributors. 1. Pursuing the Right Strategic Direction ( Baron R. Ah Moo ). 2. Achieving Successful Development Planning ( Russell Arthur Smith ). 3. Creating a Welcoming Service Strategy ( Raymond Bickson ). 4. Winning Ways to Successful Portfolio Management ( William E. Heinecke ). 5. Strengthening Brand Management and Value ( Michael Issenberg ). 6. Venturing Into an Asian Market Competitively ( Devin Kimble ). 7. Achieving Great Business Growth ( Chiaki Tanuma ). 8. Managing Crises Effectively ( Chittimas Ketvoravit ). 9. Establishing Strategic Human Resource ( Choe Peng Sum ). 10. Being an Inspiring Leader ( Jennie Chua ). 11. Developing and Implementing Best Practices ( Judy Siguaw ). 12. Looking Ahead at Hospitality Trends in Asia ( Russell Arthur Smith ). Index.
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