Experimentation for marketing decisions

Author(s)

• Cox, Keith Kohn
• Enis, Ben M.

Bibliographic Information

Experimentation for marketing decisions

Keith K. Cox and Ben M. Enis

（Intertext marketing research series）

Intertext, c1973

Note

Originally published: New York : Intext Educational, 1969

Includes bibliographies and index

Details

• NCID: BB05226067
• ISBN:
  • 0700202080
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Aylesbury
• Pages/Volumes: vi, 122 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415.2
  • DC18 : 658.8/3
  • DC : 658.83
• Subject Headings:
  • PRECIS : Marketing. Research. Design of experiments
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA38330613