Essentials of health care marketing

Author(s)

• Berkowitz, Eric N.

Bibliographic Information

Essentials of health care marketing

Eric N. Berkowitz

Jones & Bartlett Learning, c2011

3rd ed

Note

Includes index

Details

• NCID: BB0524628X
• ISBN:
  • 9780763783334
• LCCN: 2010017563
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Sudbury, Mass.
• Pages/Volumes: xx, 515 p.
• Size: 23 cm
• Classification:
  • LCC : RA410.56
  • DC22 : 362.1068/8
• Subject Headings:
  • LCSH : Medical care -- Marketing
  • MESH : Marketing of Health Services