Planning, implementing, and evaluating health promotion programs : a primer
著者
書誌事項
Planning, implementing, and evaluating health promotion programs : a primer
（Pearson international edition）
Pearson/Benjamin Cummings, c2009
5th ed
- : pbk
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注記
Includes bibliographical references (p. 423-445) and indexes
With a study card for Planning, implementing, and evaluating health promotion programs
内容説明・目次
内容説明
Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.
"I too just took the CHES exam in April and passed...What I found to be most helpful was reading over "Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (4th Ed.)" by Mckenzie, Neiger, & Smeltzer. I think it would give individuals who have been out of school for a while a good "refresher" on not only the terminology, but also core concepts."
-Joseph D. Visker, MS,CHES, Department of Health Education & Recreation Southern Illinois University, Carbondale
目次
Preface
1. Health Education, Health Promotion, Health Educators, and Program Planning
Part One: Planning a Health Promotion Program
2. Models for Program Planning in Health Promotion
3. Starting the Planning Process
4. Assessing Needs
5. Measurement, Measures, Measurement Instruments and Sampling
6. Mission Statement, Goals, and Objectives
7. Theories and Models Commonly Used for Health Promotion Interventions
8. Interventions
9. Community Organizing and Community Building
Part Two: Implementing a Health Promotion Program
10. Identification and Allocation of Resources
11. Marketing: Making Sure Programs Respond to Wants and Needs of Consumers
12. Implementation: Strategies and Associated Concerns
Part Three: Evaluating a Health Promotion Program
13. Evaluation: An Overview
14. Evaluation Approaches and Designs
15. Data Analysis and Reporting
Appendix A: Code of Ethics for the Health Education Profession
Appendix B: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs
Glossary
References
Name Index
Subject Index
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