Strategic management in tourism
著者
書誌事項
Strategic management in tourism
(CABI tourism texts)
CABI, c2011
2nd ed
大学図書館所蔵 全10件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefit students in their future careers, and also be useful to professionals working in the tourism sector.
目次
Part 1: Tourism Environment, Economic Development, Forecasting and Trends 1: The New Business Environment and Trends in Tourism 2: Futurecast Applied to Tourism 3: The Travel and Tourism Competitiveness Index as a Tool for Economic Development and Poverty Reduction 4: Fuzzy Time Series Forecasting Part 2: Integrated Management in Tourism 5: Consumer Behaviour in Tourism 6: Strategic Innovation in Tourism Business 7: The Transformation of Distribution Channels 8: Human empowerment, Management and Tourism 9: Operations Management in Tourism 10: Financial Management in Tourism 11: Financial Impact of Tourism Marketing Part 3: Strategic Vision and Management in Tourism 12: Strategic Planning and Performance Management 13: eTourism Strategy 14: Process-based Management in Tourism 15: International Strategies in Tourism
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