The political marketing mix : strategy and implementation

Author(s)

• Baines, Paul

Bibliographic Information

The political marketing mix : strategy and implementation

edited by Paul R. Baines

（SAGE library of marketing, . Political marketing ; v. 2）

Sage, 2011

Note

Set ISBN for "Political marketing": 9781849207843

Includes bibliographical references

Details

• NCID: BB05348166
• LCCN: 2010930856
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: vi, 401 p.
• Size: 24 cm
• Classification:
  • DC22 : 324.7
• Subject Headings:
  • LCSH : Marketing -- Political aspects
  • LCSH : Campaign management
  • LCSH : Propaganda
• Parent Bibliography ID:
  • BA8005120X