Analysis for marketing planning

Author(s)

• Lehmann, Donald R.
• Winer, Russell S.

Bibliographic Information

Analysis for marketing planning

Donald R. Lehmann, Russell S. Winer

（McGraw-Hill international editions）

McGraw-Hill, 2008

7th ed., international ed

Note

Includes bibliographical references and index

Details

• NCID: BB05359730
• ISBN:
  • 9780071263634
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xii, 299 p.
• Size: 23 cm
• Classification:
  • DC22 : 658.802
• Subject Headings:
  • LCSH : Marketing -- United States -- Management
• Parent Bibliography ID:
  • BA03817735