Desperately seeking women readers : U.S. newspapers and the construction of a female readership
Author(s)
Bibliographic Information
Desperately seeking women readers : U.S. newspapers and the construction of a female readership
Lexington Books, c2007
- : pbk
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Note
Includes bibliographical references (p. 115-118) and index
Description and Table of Contents
Description
Desperately Seeking Women Readers delves into the history of U.S. newspapers to examine the construction of female readership. Pages designed specifically for women transformed over time as the newspaper industry looked for ways to capture women readers. Harp investigates the creation and collapse of these pages before considering contemporary case studies to explore the recent revival of sex-specific pages. Interviews with professional journalists reveal the difficulties with defining news for women and the problems inherent in constructing newspapers in a sex-specific way. With a clear and descriptive style, Harp offers a fresh, original topic in communication scholarship. Desperately Seeking Women Readers is ideal for undergraduate and graduate coursework, as well as for curious readers of U.S. newspapers or historical and contemporary women's issues.
Table of Contents
Part 1 Part I: Introduction Chapter 2 Newspapers, Women, Social Movements, and Money Part 3 Part II: The History of Women's Pages Chapter 4 Introducing "Women's News" Chapter 5 From Women's Pages to Style Pages Part 6 Part III: Contemporary Women's Pages: Case Studies Chapter 7 Same Problem, Same Solution Chapter 8 Conceptualizing and Constructing Contemporary Women Chapter 9 Contemporary Complaints and Contradictions Chapter 10 Resistance, Reason, and Real Change Part 11 Part IV: Conclusions Chapter 12 What is in a Name? An Argument for Integration Not Segregation
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