America through the eyes of China and India : television, identity, and intercultural communication in a changing world
著者
書誌事項
America through the eyes of China and India : television, identity, and intercultural communication in a changing world
Continuum, c2010
- : hardcover
- : pbk
- タイトル別名
-
America through the eyes of China and India : television, identity and intercultural communication in a changing world
大学図書館所蔵 件 / 全3件
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注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
-
: hardcover ISBN 9780826422705
内容説明
America has long exported its network and cable programming abroad, but with a changing world comes a changing dynamic. As global centers of power shift, and wealth becomes redistributed, and perhaps even re-centered, vast audiences which have never before had contact with American television will begin to gain access to the full wealth and abundance of American programming. The opening of new markets and new audiences, particularly within the growing superpowers of China and India, presents us with a novel situation. It is one thing for a show like "The OC" to be played in a nation like England, where the cultural and religious differences with the United States are not that profound, and quite another for it to air in a nation like India, where arranged marriages, the caste system, and pervasive poverty are still everyday realities. "America Through the Eyes of China and India" explores the dynamics of television, identity, and cultural communication, providing a new lens for encountering, interpreting, and judging American culture and the American identity.
目次
- Introduction
- Chapter 1: Globalization, Culture, and Identity: Oh my!
- Chapter 2: Watching TV is good for You
- Chapter 3: A Slow Boat to China
- Chapter 4: (Not) Watching TV in China
- Chapter 5: A Passage to India
- Chapter 6: Watching TV in India
- Chapter 7: This is America
- Chapter 8: Ignore your Mother, Talk to Strangers
- Conclusion.
- 巻冊次
-
: pbk ISBN 9780826430922
内容説明
This title explores the dynamics of television, identity, and cultural communication, providing a new lens for encountering, interpreting, and judging American culture and the American identity. America has long exported its network and cable programming abroad, but with a changing world comes a changing dynamic. As global centers of power shift, and wealth becomes redistributed, and perhaps even re-centered, vast audiences which have never before had contact with American television will begin to gain access to the full wealth and abundance of American programming. The opening of new markets and new audiences, particularly within the growing superpowers of China and India, presents us with a novel situation. It is one thing for a show like The OC to be played in a nation like England, where the cultural and religious differences with the United States are not that profound, and quite another for it to air in a nation like India, where arranged marriages, the caste system, and pervasive poverty are still everyday realities.
"America Through the Eyes of China and India" explores the dynamics of television, identity, and cultural communication, providing a new lens for encountering, interpreting, and judging American culture and the American identity.
目次
- Introduction
- Chapter 1: Globalization, Culture, and Identity: Oh my!
- Chapter 2: Watching TV is good for You
- Chapter 3: A Slow Boat to China
- Chapter 4: (Not) Watching TV in China
- Chapter 5: A Passage to India
- Chapter 6: Watching TV in India
- Chapter 7: This is America
- Chapter 8: Ignore your Mother, Talk to Strangers
- Conclusion.
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