Product innovation and technology strategy

Author(s)

• Cooper, Robert G. (Robert Gravlin)
• Edgett, Scott J.

Bibliographic Information

Product innovation and technology strategy

Robert G. Cooper, Scott J. Edgett

Product Development Institute, c2009

Note

Includes bibliographical references and index

Details

• NCID: BB05419854
• ISBN:
  • 9781439252246
• Country Code: cn
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Ancaster, Ont.?]
• Pages/Volumes: 260 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.153
• Subject Headings:
  • LCSH : New products -- Management
  • LCSH : New products -- Marketing
  • LCSH : Product management
  • FREE : Produktinnovation. swd