Advertising and public relations research

Author(s)

• Jugenheimer, Donald W

Bibliographic Information

Advertising and public relations research

Donald W. Jugenheimer ... [et al.]

M.E. Sharpe, c2010

• : pbk. : alk. paper

Note

Includes bibliographical references and index

Details

• NCID: BB05460133
• ISBN:
  • 9780765624185
• LCCN: 2009020564
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Armonk, N.Y.
• Pages/Volumes: viii, 327 p.
• Size: 24 cm
• Classification:
  • LCC : HF5814
  • DC22 : 659.072
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising -- Research
  • LCSH : Public relations -- Research