Data mining techniques : for marketing, sales, and customer relationship management

Author(s)

• Linoff, Gordon
• Berry, Michael J. A.

Bibliographic Information

Data mining techniques : for marketing, sales, and customer relationship management

Gordon S. Linoff, Michael J.A. Berry

Wiley, c2011

3rd ed

Access to Electronic Resource 1 items

• Data mining techniques for marketing, sales, and customer relationship management

  c2011.

  Maruzen eBook Library

Note

Includes index

Details

• NCID: BB05475538
• ISBN:
  • 9780470650936
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Indianapolis
• Pages/Volumes: xl, 847 p.
• Size: 24 cm
• Classification:
  • DC22 : 006.3120246588
• Subject Headings:
  • LCSH : Data mining
  • LCSH : Marketing -- Data processing