Understanding marketing : expert solutions to everyday challenges
著者
書誌事項
Understanding marketing : expert solutions to everyday challenges
（Pocket mentor series）
Harvard Business Press, c2010
- : pbk
- タイトル別名
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Pocket mentor: understanding marketing
大学図書館所蔵 件 / 全2件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references
内容説明・目次
内容説明
The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background? This volume provides the concepts and examples you need. You'll learn how to: -Define a target market -Identify and understand your toughest competitors -Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution) -Test new product or service ideas with customers -Get the most from relationship marketing
目次
Mentors' Message: Why Understanding Marketing Is Important Understanding Marketing: The Basics What Is Marketing? A high-level view of this complex function and process. When Your Company Markets to Consumers Insights into how consumers' minds work--and how you can learn more. When Your Company Markets to Organizations Insights into how organizations buy. Understanding Your Competition Powerful tactics for leaving rivals behind. Developing Your Marketing Strategy How to make key strategic decisions for marketing your product or service. Crafting a Marketing Communications Plan Tips for deciding how you'll communicate your message to customers. New Offerings: A Potent Marketing Tool Suggestions for creating fresh products and services to market. Putting Your Marketing Plan into Action Ideas for working with your marketing department and the marketing process to ensure success. Spotlight on Direct Marketing A focused look at this special form of marketing. Spotlight on Relationship Marketing A closer examination of this special form of marketing. Tips and Tools
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