Global marketing management

Author(s)

• Kotabe, Masaaki
• Helsen, Kristiaan

Bibliographic Information

Global marketing management

Masaaki Kotabe, Kristiaan Helsen

J. Wiley, c2010

5th ed

• : pbk

Note

Previous ed.: 2008

Includes bibliographical references and indexes

Details

• NCID: BB0550610X
• ISBN:
  • 9780470381113
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxiii, 725 p., 12 p. of plates
• Size: 28 cm
• Classification:
  • LCC : HF1416
  • DC22 : 658.84
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : International business enterprises -- Management