Success factors of regional strategies for multinational corporations : appropriate degrees of management autonomy and product adaptation
Author(s)
Bibliographic Information
Success factors of regional strategies for multinational corporations : appropriate degrees of management autonomy and product adaptation
(Contributions to management science)
Physica-Verlag, c2011
- : hbk
Available at 9 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. 267-289)
Description and Table of Contents
Description
This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator data for a period of nine years. The findings highlight the importance of considering the different degrees of contextual influence in the design of regional strategies, where low degrees of regional management autonomy and high levels of regional product/service adaptation are found to be appropriate for MNCs to be regionally successful.
Table of Contents
Part I: Theoretical Setting for Regional Strategies and Regional Success.- 1 Introduction.- 2 Theoretical Foundation and Literature Review.- Part II: Development of a Regional Success Factor Model for the Analysis of the Regional Strategy-Success Relationship.- 3 Structural Equation Methodology.- 4 Regional Success Factor Model.- Part III: Success Factors of Regional Strategies: A New Perspective on the Geographic Competitiveness of Multinational Corporations.- 5 Research Design and Research Methodology.- 6 Empirical Results.- 7 Discussion of Results and Implications.- 8 Conclusions.- 9 Appendix.
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