Satisfaction guaranteed : the making of the American mass market

Author(s)

• Strasser, Susan

Bibliographic Information

Satisfaction guaranteed : the making of the American mass market

Susan Strasser

Smithsonian Institution Press, c1989

• : pbk

Note

Originally published: New York : Pantheon Books, c1989

Includes bibliographical references (p. [293]-326) and index

Details

• NCID: BB05525669
• ISBN:
  • 1560986549
• LCCN: 95020996
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Washington, D.C.
• Pages/Volumes: xi, 339 p.
• Size: 23 cm
• Classification:
  • LCC : HF5813.U6
  • DC20 : 659.1/042/0973
• Subject Headings:
  • LCSH : Advertising -- United States -- Psychological aspects -- History
  • LCSH : Consumers -- United States -- History
  • LCSH : Sales promotion -- United States -- History
  • LCSH : Brand name products -- United States -- History