The Bombardier story : planes, trains, and snowmobiles
著者
書誌事項
The Bombardier story : planes, trains, and snowmobiles
J. Wiley, c2001
大学図書館所蔵 全1件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
"Bombardier was under attach again. This time, the flack was coming from the president of Berlin--based Adtranz, the rail equipment subsidiary of DaimlerChrysler AG. In 1999, he traveled to Toronto and made a speech in which he warned that Adtranz was coming to challenge Montreal--based Bombardier on its home turf of North America. His motive was retaliation: he did not like Bombardiera s invasion of Adtranza s European markets. So he was going to put the upstart from the hinterlands in its place. a The major player in the United States of the future will be, I believe, Adtranz,a he predicted." "In the spring of 2001, Bombardier acquired Adtranz. The purchase more than doubled annual revenues at Bombardiera s rail equipment division and catapulted Bombardier into the number one spot in the railway equipment industry, ahead of the rail divisions of Franco--British conglomerate Alstom and German industrial giant Siemens." "What made Bombardiera s progression in rail equipment all the more remarkable is that it occurred while yet another progression was under way at Bombardiera s aerospace group.
In 1986, the company decided to enter the aerospace sector by acquiring business--jet maker Canadair Ltd. of Montreal. This was followed by acquisitions of several other ailing aerospace companies, including world--renowned Learjet. Turning around these floundering assets, Bombardier came out of nowhere to become, in a little more than a dozen years, the third--largest member of the civil aerospace manufacturing industry. Only US giant Boeing and European colossus, the Airbus consortium, are larger." -- from The Bombardier Story
目次
Acknowledgements A Brief History of Bombardier Inc. Preface Introduction: The Rise of A Corporation Chapter 1: Armand Starts a Company Chapter 2: An Excellent Ski--Doo Adventure Chapter 3: Diversify or Die Chapter 4: A Breakthrough Deal Chapter 5: Making Subway Cars the Bombardier Way Chapter 6: Becoming Number One Chapter 7: Gravy Trains on the Horizon Chapter 8: Turning into Aerospace Chapter 9: Portrait of a Turnaround Artist Chapter 10: Revolution in the Sky Chapter 11: Bombardier Takes Wing Chapter 12: Dogfight in the Clouds Chapter 13: A Jet Takes Off From the Drawing Board Chapter 14: New Generations Chapter 15: Lessons in Strategic Governance Chapter 16: A Prototype for the Twenty--First Century? Chapter 17: The Challenges Ahead Endnotes Index
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