The Bombardier story : planes, trains, and snowmobiles
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Bibliographic Information
The Bombardier story : planes, trains, and snowmobiles
J. Wiley, c2001
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
"Bombardier was under attach again. This time, the flack was coming from the president of Berlin--based Adtranz, the rail equipment subsidiary of DaimlerChrysler AG. In 1999, he traveled to Toronto and made a speech in which he warned that Adtranz was coming to challenge Montreal--based Bombardier on its home turf of North America. His motive was retaliation: he did not like Bombardiera s invasion of Adtranza s European markets. So he was going to put the upstart from the hinterlands in its place. a The major player in the United States of the future will be, I believe, Adtranz,a he predicted." "In the spring of 2001, Bombardier acquired Adtranz. The purchase more than doubled annual revenues at Bombardiera s rail equipment division and catapulted Bombardier into the number one spot in the railway equipment industry, ahead of the rail divisions of Franco--British conglomerate Alstom and German industrial giant Siemens." "What made Bombardiera s progression in rail equipment all the more remarkable is that it occurred while yet another progression was under way at Bombardiera s aerospace group.
In 1986, the company decided to enter the aerospace sector by acquiring business--jet maker Canadair Ltd. of Montreal. This was followed by acquisitions of several other ailing aerospace companies, including world--renowned Learjet. Turning around these floundering assets, Bombardier came out of nowhere to become, in a little more than a dozen years, the third--largest member of the civil aerospace manufacturing industry. Only US giant Boeing and European colossus, the Airbus consortium, are larger." -- from The Bombardier Story
Table of Contents
Acknowledgements A Brief History of Bombardier Inc. Preface Introduction: The Rise of A Corporation Chapter 1: Armand Starts a Company Chapter 2: An Excellent Ski--Doo Adventure Chapter 3: Diversify or Die Chapter 4: A Breakthrough Deal Chapter 5: Making Subway Cars the Bombardier Way Chapter 6: Becoming Number One Chapter 7: Gravy Trains on the Horizon Chapter 8: Turning into Aerospace Chapter 9: Portrait of a Turnaround Artist Chapter 10: Revolution in the Sky Chapter 11: Bombardier Takes Wing Chapter 12: Dogfight in the Clouds Chapter 13: A Jet Takes Off From the Drawing Board Chapter 14: New Generations Chapter 15: Lessons in Strategic Governance Chapter 16: A Prototype for the Twenty--First Century? Chapter 17: The Challenges Ahead Endnotes Index
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