Essential operations management
著者
書誌事項
Essential operations management
Palgrave Macmillan, 2011
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Essential Operations Management provides a concise yet comprehensive overview of operations management, striking a balance between coverage of the service and manufacturing industries that reflects the modern business environment. The text takes an international approach with case studies covering a wide range of well-known brands such as Apple, Google, Harley Davidson, Wikipedia and Zara, ensuring students can apply theory to the real world more readily. Divided into 12 chapters, Essential Operations Management will fit easily into the average 1 semester course, and the book's modern design, complete with timely learning features, such as key ideas and the on-page glossary make new concepts easy to follow. It is also supported by a comprehensive companion website, including multiple choice questions and guideline answers to case study questions - perfect for self-study.
目次
Contents.- Preface.- Acknowledgements.- PART I: INTRODUCTION Managing Operations.- Developing and Implementing an Operations Strategy.- PART II: DESIGNING AND DELIVERING SERVICES AND PRODUCTS Designing Services and Products.- Delivering Services.- Making Products.- Location and Layout.- PART III: MANAGING OPERATIONS Managing Capacity.- Scheduling and Executing Operations.- Managing Inventory.- Managing Quality.- Managing the Supply Chain.- PART IV: IMPROVING OPERATIONS Improving Operations.
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