Strategic marketing problems : cases and comments

Author(s)

• Kerin, Roger A.
• Peterson, Robert A.

Bibliographic Information

Strategic marketing problems : cases and comments

Roger A. Kerin, Robert A. Peterson

Pearson, c2010

12th ed., international ed

• : [pbk.]

Note

Includes indexes

Details

• NCID: BB05650456
• ISBN:
  • 9780132465496
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, [Mass.] ; Tokyo
• Pages/Volumes: xi, 708 p.
• Size: 28 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Strategic planning
  • LCSH : Marketing -- Decision making -- Case studies