Power of scandal : semiotic and pragmatic in mass media

著者

    • Ehrat, Johannes

書誌事項

Power of scandal : semiotic and pragmatic in mass media

Johannes Ehrat

（Toronto studies in semiotics and communication）

University of Toronto Press, c2011

  • : hardcover

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注記

Bibliography: p. [379]-402

Includes index

内容説明・目次

内容説明

Are there events that are inherently scandalous? Power of Scandal finds that the very idea of 'scandal' is derived not from an event, but from public opinion - which, in turn, is construed by media narratives. Scandal is powerful because of its ability to challenge institutions by destabilizing their legitimacy. The media plays an integral role in the creation of scandal because it interprets real events as purposeful actions for the public. Examining the ubiquity of scandals in today's mass media, Johannes Ehrat's conclusions are fresh and surprising. Ehrat applies classic semiotic and pragmatic thought to contemporary media issues, mainly moralist discourse from sex abuse cases to the phenomenon of televangelism. Arguing that sociological and communications studies of scandal have ignored the media's constructed nature, Ehrat focuses on how meaningful public narrative is produced. By examining the parallel worlds of media and public opinion, Power of Scandal uses an alternative heuristic for understanding mass communication that is both rigorous and sophisticated.

目次

Preface PART 1: A Theoretical Approach to the Nature of Media Scandal How Scandal Research tends to treat the Achievement of Media Scandals Scandal as Logic: Ideal and Sanction Scandal as industrial Product and institutional Practice Media scandals and what they are not Video-truths Comprehending Media Scandals from Media Publicity Narrative as Precondition of Scandals PART 2: What is Publicity, the Public Sphere? Publicity as methodological Construct Publicity as Simulacrum Publicity and Meaning as Subsistence Semiotic as Theory of formal and concrete Meaning PART 3: Semiotic of Publicity Publicity as Teleology Legitimacy Public Opinion as historical-cultural role relation Public Opinion as Theatre Public Opinion operates by constructing the Role of Enunciation Instance PART 4: Publicity in Media Theory Media functional or semiotic? Is there a Need for a separate Semiotic Media Theory? Signs of Society Functions of the Three Correlates in the Media Sign Technological Determination or Sign Process: the case of Televangelism Godcasting: Meaning Apparatuses of Religious Self-display PART 5: From Jubilation to Scandal Religious Meaning outside of Public Opinion Television Studies and Aesthetic Form Media Construction of Religious Space and Time The 'Call Forward' Witnessing PrayTV yields to PreyTV: Acts of Televangelist Authority Primordial Scandal Religion PART 6: Judgement: Bringing into a Scandal-Position Scandal Technique Investigative Journalism and Objectivity Metatexts: Simplifying Sanctions in Public Opinion Texts Metatext I: The Permission to Act Metatext II: The Scale of Self-Realisation Deduction of Classes of Scandal Scandal of Destination Scandal of Action PART 7: The Course of the Scandal Pro-Gramme Media Scandal Methods Event: How Destination in the Shanley story created the Scandal The role structure of the Shanley-story Two discursive Scandal Constructions Reality: News Practice between Reality Determination and satirical alienation PART 8: Effect and Reality of Scandal Scandal as Objectivity Effect Objective Scandal Effects Scandal as Effect Critique of Subjectivity Approaches and Functionalism Scandal Effect as Semiotic Institutions as pragmatic Predetermination of Purpose De-Legitimization of an Institution as Purpose of Media Scandals Conclusion Index Bibliography

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