Public modalities : rhetoric, culture, media, and the shape of public life
Author(s)
Bibliographic Information
Public modalities : rhetoric, culture, media, and the shape of public life
(Rhetoric, culture, and social critique)
University of Alabama Press, c2010
- : cloth
- : pbk
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes index
Description and Table of Contents
Description
This book explores the ways that scholars, journalists, politicians, and citizens conceive of 'the public' or 'public life', and how those entities are defined and invented. For decades, scholars have used the metaphors of spheres, systems, webs, or networks to talk about, describe, and map various practices. This volume proposes a new metaphor - modalities - to suggest that publics are forever in flux, and much more fluid and dynamic than the static models of systems or spheres would indicate - especially in the digital age, where various publics rapidly evolve and dissipate. Contributors to the volume - employing approaches from the fields of communication studies, English, sociology, psychology, and history - explore a broad range of texts and artifacts that give rise to publics, and discuss what they reveal about conceptualizations of social space. By focusing on process in public engagement, these scholars highlight questions of how people advance their interests and identities, and how they adapt to situational constraints. Bringing together scholars in rhetorical, cultural, and media studies, this collection of new case studies illustrates a modalities approach to the study of publics. These case studies explore the implications of different ways of forming publics, including alternative means of expression (protests, culture jamming); the intersection of politics and consumerism (how people express their identities and interests through their consumer behavior); and online engagement (blogs as increasingly important public fora). In doing so, they raise important questions of access, community, and political efficacy.
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