Product strategy and six sigma : challenges, convergence and competence
著者
書誌事項
Product strategy and six sigma : challenges, convergence and competence
（Business issues, competition and entrepreneurship）
Nova Science Publishers, c2011
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow vision. Often such myopic management strategies drive firms far short of their goals. Many firms choose their markets and strategies for the wrong reasons, relying on everything from the top managerial decision. A better approach in developing product strategy is to understand customer and market behaviour as well as develop a scientific vision on managing product-market co-dependency. Among various methods of product strategy development, customer centric and market oriented approaches are common. The scientific approach that is popularly used by principal multinational companies include Six Sigma towards improving the process of product development, positioning and post-launch services. This book presents contemporary theoretical issues and applied strategies on product management.
目次
- Foreword
- Preface
- Understanding Product
- Product-Mix
- Product Design
- Product Life Cycle Management
- Product Planning
- Product Portfolio Management
- Product Strategy Perspectives
- Seasonality Effect
- Product Management & Customer Satisfaction
- Convergence of Six Sigma.
- Cases -- Case 1- Crimson Nector: Marketing Policy for New Generation Products
- Case 2- Nutricos: Marketing New Products in Latin American Markets amidst Rival Competition in the Cosmetics Industry
- Case 3- Coca-Cola Femsa: Business Performance & Strategy Development
- Case 4- Managing Production & Sales in Less Known Market Environment
- Index.
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