Embedded sustainability : the next big competitive advantage

著者

書誌事項

Embedded sustainability : the next big competitive advantage

Chris Laszlo and Nadya Zhexembayeva

Stanford Business Books, 2011

  • : cloth
  • : hardback : UK

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注記

Published simultaneously in the UK by: Sheffield : Greenleaf Publishing

Includes bibliographical references and index

内容説明・目次

巻冊次

: cloth ISBN 9780804775540

内容説明

We are in the midst of a sea-change. In years past, corporate social responsibility may have been seen as a feather in a corporation's cap but, today, ecological and social pressures require a new type of business response. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva convincingly show how companies can better leverage global challenges for enduring profit and growth. In this outstanding book, readers will learn about the marquis concept of "embedded sustainability": the incorporation of environmental, health, and social value into core business activities with no trade-off in price or quality. When Clorox introduced its new line of Green Works cleaners or Nissan developed its Leaf 100% electric car, these firms were pursuing a profit shift in mainstream markets. In addition to churning out smarter (instead of just greener) products for consumers at large, embedded sustainability is capable of hugely motivating employees. Most of all, it enables companies to create even higher returns for investors, while responding to the new market realities of declining resources, radical transparency, and rising customer expectations. This book helps readers to comprehend-and act on-the notion of embedded sustainability, explaining why it is now a requisite in every sector, how smart companies are creating even higher value for their customers and investors, and what new management competencies are needed to compete in today's marketplace.
巻冊次

: hardback : UK ISBN 9781906093587

内容説明

Embedded sustainability is a new way of thinking about strategyPractical "how to" guide on the concept of embedded sustainabilityExplains how leaders can better leverage global challenges for enduring profit and sustained growth

目次

Forewords Greg Babe, CEO, Bayer North America Andrew J. Hoffman, Holcim (U.S.) Professor of Sustainable Enterprise, University of Michigan The wasp and the frog: An introduction Part I. Sustainability on the shores of business 1. Business reality reshaped: The BIG three trends 2. To the desert and back: A brief history of value Part II. What it means for business strategy 3. What would a strategist do? 4. Cool strategies for a heated world 5. Embedded sustainability Part III. Getting it done 6. Hot competencies for a cool world 7. Change management redux 8. Putting it all together Part IV. Leaping into the future 9. The world in 2041: A job interview 10. Sustaining inquiry Afterword David Cooperrider, Fairmount Minerals Professor of Social Entrepreneurship, Case Western Reserve University, Weatherhead School of Management Index

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