Books for sale : the advertising and promotion of print since the fifteenth century
Author(s)
Bibliographic Information
Books for sale : the advertising and promotion of print since the fifteenth century
（Publishing pathways）
Oak Knoll Press , British Library, c2009
- : Oak Knoll
- : BL
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Note
Includes bibliographical references and index
Contents of Works
- Sale advertisements for books printed in the fifteenth century / Lotte Hellinga
- Selling the Biblia Regia : the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson
- Printed advertisements : some variations in their use around 1700 / Michael Harris
- Advertising books in eighteenth-century Paris : evidence from Waddesdon Manor's trade card collection / Phillippa Plock
- Many good books : advertising and the book trade in early nineteenth-century Ireland / Charles Benson
- From protection to promotion : the uses of the book jacket / Alan Powers
- The use and effect of literary prizes in the late twentieth century / Peter Straus
- Advertising books online : yesterday, today and tomorrow / Udo Göllmann
Description and Table of Contents
Description
Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. The essays in this book explore a wide variety of practices ranging from the earliest book advertisements in the fifteenth century to selling books online in the twenty-first.
by "Nielsen BookData"