Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

Author(s)

• Handley, Ann
• Chapman, C. C.
• Scott, David Meerman

Bibliographic Information

Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

Ann Handley & C.C. Chapman ; [foreword by David Meerman Scott]

（The new rules of social media series）

J. Wiley, c2011

• : cloth

Note

Includes index

Summary: A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base

Details

• NCID: BB05778030
• ISBN:
  • 9780470648285
• LCCN: 2011280622
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxii, 282 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.1265
  • DC22 : 658.872
• Subject Headings:
  • LCSH : Internet marketing
  • LCSH : Social media
  • LCSH : Web sites -- Design
• Parent Bibliography ID:
  • BB01615023