Marketing research

Author(s)

• Zikmund, William G.

Bibliographic Information

Marketing research

William G. Zikmund ... [et al.]

Cangage Learning, 2011

2nd Asia-Pacific ed

• : pbk

Note

Previous ed.: 2007

Accompanied by an access code to Qualtrics

Includes index

Details

• NCID: BB05824965
• ISBN:
  • 9780170183345
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: South Melbourne, Vic.
• Pages/Volumes: xxv, 592 p.
• Size: 26 cm
• Classification:
  • DC22 : 658.83
• Subject Headings:
  • LCSH : Marketing research