Global

著者

書誌事項

Global

[Mike W.] Peng

South-Western, c2011

2010 ed., student ed

タイトル別名

Peng Global

大学図書館所蔵 件 / 全2件

この図書・雑誌をさがす

注記

Cover title

Accompanied by an access code for online study tools

Includes index

内容説明・目次

内容説明

Created through a "student-tested, faculty-approved" review process with feedback from both students and faculty, GLOBAL is an engaging and accessible solution designed to accommodate the diverse lifestyles of today's learners. GLOBAL takes a strategic and truly global approach as it answers the pressing question, "What determines the success and failure of firms around the globe?" This up-to-date presentation from renowned international instructor, researcher, and consultant Dr. Peng uses an inviting, conversational style to introduce the reader to the inner workings of actual global companies throughout the world. Engaging examples, interactive applications, and brief cases prompt the reader to think independently, master their critical-thinking skills, and view today's business challenges from a global perspective. Comprehensive teaching and learning support encourages students to view business today through the eyes of a true world citizen.

目次

Part 1: LAYING FOUNDATIONS. 1. Globalizing Business. 2. Understanding Politics, Laws, and Economics. 3. Emphasizing Cultures, Ethics and Norms. 4. Leveraging Resources and Capabilities. Part 2: ACQUIRING TOOLS. 5. Trading Internationally. 6. Investing Abroad Directly. 7. Dealing with Foreign Exchange. 8. Capitalizing on Global and Regional Integration. Part 3: STRATEGIZING AROUND THE GLOBE. 9. Growing and Internationalizing the Entrepreneurial Firm. 10. Entering Foreign Markets. 11. Making Alliances and Acquisitions Work. 12. Strategizing, Structuring, and Learning Around the World. Part 4: BUILDING FUNCTIONAL EXCELLENCE. 13. Managing Human Resources Globally. 14. Managing Corporate Social Responsibility Globally.

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