Storytelling : branding in practice

著者

• Fog, Klaus

書誌事項

Storytelling : branding in practice

Klaus Fog ... [et al.]

Springer, c2010

2nd ed

注記

Bibliography: p. 244-246

Includes index

内容説明・目次

内容説明

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.

目次

Branding Through Storytelling.- Branding Through Storytelling.- The Toolbox.- The Four Elements of Storytelling.- Storytelling in Business.- The Company Core Story.- Authentic Raw Material for Storytelling.- Storytelling Applied.- Storytelling as a Management Tool.- Storytelling in Advertising.- When Storytelling Becomes Dialogue.- The Media as a Storytelling Partner.- Tearing Down the Walls.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB05945697
• ISBN:
  • 9783540883487
• 出版国コード: gw
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Heidelberg
• ページ数/冊数: 254 p.
• 大きさ: 24 cm
• 分類:
  • SG : 658.827
  • SG : 650
• 件名:
  • SWD : Markenpolitik -- Corporate Communication