Basic marketing research : using Microsoft Excel data analysis

Author(s)

• Burns, Alvin C.
• Bush, Ronald F.

Bibliographic Information

Basic marketing research : using Microsoft Excel data analysis

Alvin C. Burns, Ronald F. Bush

Prentice Hall, c2012

3rd ed

• : pbk

Note

Includes bibliographical references (p. 366-382) and indexes

Details

• NCID: BB0594634X
• ISBN:
  • 9780135078228
• LCCN: 2010030838
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; Upper Saddle River, N.J. ; Tokyo
• Pages/Volumes: xxii, 391 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/30285554
• Subject Headings:
  • LCSH : Microsoft Excel (Computer file)
  • LCSH : Marketing research
  • LCSH : Marketing research -- Data processing