Multimodality and genre : a foundation for the systematic analysis of multimodal documents

Author(s)

• Bateman, John A.

Bibliographic Information

Multimodality and genre : a foundation for the systematic analysis of multimodal documents

John A. Bateman

Palgrave Macmillan, 2008

• : hardback

Note

Includes bibliographical references (p. 279-305) and indexes

Description and Table of Contents

Description

The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.

Table of Contents

Multimodal Documents and Their Components Multimodal Documents and Genre Genre Variation Across Time The Rhetoric of Multimodal Documents Channel Hopping Relating Visual and Textual Elements Building a Corpus of Multimodal Documents Bibliography Index

by "Nielsen BookData"

Details

• NCID: BB05952116
• ISBN:
  • 9780230002562
• LCCN: 2008011397
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xix, 312 p.
• Size: 23 cm
• Classification:
  • LCC : P211
  • DC22 : 410
• Subject Headings:
  • LCSH : Written communication
  • LCSH : Linguistic analysis (Linguistics)
  • LCSH : Semiotics
  • LCSH : Rhetoric
  • LCSH : Literary form